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If moisturizer is your main strategy for wrinkles, you're missing most of the picture. That's not a criticism — it's just where most of us start, and honestly it makes sense. Moisturizer is accessible, it feels good, and it does help. Hydrated skin looks plumper and more alive. But moisturizer works on the surface, and wrinkles don't start there. Here's what's actually going on. As we get older, our skin produces less collagen — the protein that keeps things firm and elastic.